Tuesday, August 28, 2018

Teach Me How to GDL!


Inexperience is one of the leading causes of young driver crashes. Colorado's Graduated Drivers Licensing system (GDL) helps youth develop vital driving skills by gradually increasing their privileges on the road as they gain experience behind the wheel. 

Developed in partnership with youth, the Teach Me How to GDL campaign uses humorous comic strips to remind youth and parents that by enforcing the law in their vehicle they are saving lives. 

You play a major role in this campaign! The materials don't work by themselves - we need you to use the social media assets, posters, and media toolkit provided to increase awareness and conversation in your community about what GDL looks like and how to keep our students safe. The more buzz you create, the more lives we save. 

Spanish materials will be released soon. 

  • Media Toolkit
    • PDFs and Word Docs of:
      • How To Spread the Word in Your Community
      • Key Campaign Contacts
      • Messaging Platform + FAQ
      • Social Media How To Guide
      • How To Organize a Community or Media Event
      • How To Organize a Community or Media Event_OneSheeter
  • Poster 
    • GDL Poster PDF
  • Social Assets
    • Social Media How To Guide
    • GDL Partner Posts
    • Partner Photos & Videos
      • Facebook
      • Instagram
      • Snapchat
      • Twitter

Questions? Contact: 

Media Support: Sam Cole - Sam.Cole@state.co.us
Online Campaign Materials:  Kristen Barnhill- kristen@ameliecompany.com
Community Outreach Ideas - Ginna Jones - ginna.jones@state.co.us