Monday, February 3, 2020

Webinar: Best Practices for Prevention Media Campaigns

Webinar: January 15

Webinar: Best Practices for Prevention Media Campaigns

12:30pm - February 5, 2020 | Timezone: US/Eastern
Southeast PTTC
Registration Deadline: February 5, 2020
Need more information?
Contact us at naugusti@wakehealth.edu

Description: 

This presentation will provide an overview of communication campaigns aimed at youth prevention, including guidance for development and implementation of a communication campaign.
Hosted by: Jennifer Ross, PhD, Assistant Professor in the Department of Social Sciences and Health Policy, Wake Forest School of Medicine
Learning Objectives
1.    Understand what a communication campaign is and when it would be an effective strategy to implement
2.    Learn the 4 phases of a communication campaign
3.    Identify additional resources for supporting communication campaign planning and implementation

About Jennifer Ross, PhD

Jennifer Ross, PhD, is an Assistant Professor in the Department of Social Sciences and Health Policy at Wake Forest School of Medicine. She is a communication scientist with expertise in persuasion, health communication, and communication theory. Her research uses communication theory to develop and test effective messages to discourage tobacco use, as well as to understand the impact of messaging, including marketing, on perceptions of harm. Dr. Ross’s research focuses on the use of non-cigarette tobacco products among vulnerable populations, including adolescents, young adults, and racial/ethnic minorities.