Webinar: Developing and Delivering Relevant and Impactful Traffic Safety Messages
Developing and Delivering Relevant and Impactful Traffic Safety Messages
August 25, 2021, 2 p.m. ET | Virtual
Conveying traffic safety messages that not only reach your target audience but compel them to look, listen and act doesn’t happen by accident. The most effective campaigns and messages are built – and retooled – using research and data. Don’t miss this opportunity to learn how NHTSA is using research and data to reinvigorate a legacy traffic safety brand and why the agency communicates the way it does. Explore what was involved in developing “Go Safely,” the California Office of Traffic Safety’s new safety campaign, and how focus groups and ongoing discussions with marijuana advocates inform the Colorado Highway Safety Offices’ “Cannabis Conversations” and “Don’t Drive High” campaign. And delve into how GDC Marketing and Ideation works with states, nonprofits and others to build traffic safety campaigns using evidence-based strategies that deliver results.