Thursday, October 24, 2013

NHTSA Unveils '5 to Drive' Teen Safety Campaign to Reduce High Death Rate of Teens

From Children's Safety Network
The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today unveiled a new campaign that challenges parents to discuss five critical driving practices with their teenage drivers that can have the greatest beneficial impacts in the event of a crash. The new "5 to Drive" campaign is being launched to coincide with National Teen Driver Safety Week, October 20-26, 2013.

"Safety is our highest priority, especially when it comes to teens, who are often our least experienced drivers," said U.S. Transportation Secretary Anthony Foxx. "The ‘5 to Drive’ campaign gives parents and teens a simple, straightforward checklist that can help them talk about good driving skills and most importantly, prevent a tragedy before it happens."

NHTSA data show motor vehicle crashes are the leading cause of death for teenagers 14-18 years-old in the United States. In 2011, 2,105 teen drivers were involved in fatal crashes. Of those teens involved in fatal crashes, 1,163 (55 percent) survived, and 942 (45 percent) died in the crash.

The "5 to Drive" campaign encourages parents to visit and discuss with their teens one safety topic each day during national teen driver safety week. The "5 to Drive" campaign topics are:

1. No cell phone use or texting while driving,
2. No extra passengers,
3. No speeding,
4. No alcohol, and
5. No driving or riding without a seat belt.

Click here to read the full story from NHTSA

Click here for the campaign

Click here for campaign materials, such as infographics, PSAs, flyers, and more