Wednesday, July 13, 2016

Beware of the Beltless

For decades, CDOT has been reminding folks to buckle up, yet seat belt compliance remains flat. While “Click It or Ticket” will always be the recognizable mainstay of the campaign, we wanted to find a new angle that would refresh the message for our audience. Brace yourself for this one: an unbuckled passenger increases your risk of being hurt or killed by 40%. If a ticket or your own personal injury doesn’t concern you, perhaps endangering those around you will.