Thursday, October 19, 2017

Learn How to Develop Bipartisan Support for Your Motor Vehicle Policies

Webinar Series: Crafting Richer Public Health Messages — Gaining Broad Policy Support in Politically Polarized Times

Designed for public health practitioners, lawyers, researchers and scientists, government and healthcare officials, and business and community leaders, this three-part webinar series, co-sponsored by the Network and the Center for Public Health Law Research, will explore the interdisciplinary messaging teamwork necessary to fashion legal and policy interventions in these politically polarized times. Using concepts and frameworks adapted from both Moral Foundations Theory and the Five Essential Public Health Law Services, the presenters will describe fresh approaches and practical examples for convincing lawmakers and the public to adopt new policies during these challenging times.

Webinar One

Crafting Richer Public Health Messages using Moral Foundations Theory
October 26, 1 - 2:30 EST

• Colleen Healy Boufides, Staff Attorney, Network for Public Health Law Mid-States Region Office

• Gene Matthews, Southeastern Region Director, Network for Public Health Law Southeastern Region Office
• Scott Burris, Professor of Law & Public Health, Temple University

Effective messaging of public health challenges and interventions is essential to public health practice and especially to implementing public health laws and policies in a polarized political environment. It is easy for public health leaders to become consumed with the ongoing political and resource shifts taking place in public health and health care. However, it is also clear that those in public health, at all levels, want to engage more deeply and meaningfully with communities of all backgrounds who are burdened by poor health. Using Moral Foundations Theory, the speakers will explain how liberals and conservative audiences resonate differently to six intuitive foundational moral values.  This session will explore crafting messages that embrace all six foundational values so that public health practitioners may engage a broader base of support and develop new community partnerships.