Child Passenger Safety Week Toolkit
Every 32 seconds in 2017, one child under the age of 13 in a passenger vehicle was involved in a crash. Many times, injuries and deaths can be prevented by proper use of car seats, boosters, and seat belts.
Child Passenger Safety Week: September 15-21, 2019
National Seat Check Saturday: September 21, 2019
NHTSA and the Ad Council launched a new series of public service ads (PSAs) that urge parents and caregivers to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight.
The campaign materials were created pro bono by Campbell Ewald, Casanova McCann, Mister Face, and Wordsworth & Booth and include English and Spanish radio, print, outdoor, and web banner ads. The English PSAs direct to NHTSA.gov/TheRightSeat and the Spanish PSAs direct to NHTSA.gov/Protegidos, where parents can find more information on how to determine if their child is in the right seat for his or her age and size. Use these free safety materials to generate awareness about child car safety in your community throughout the year!
