Increasing Seatbelt Awareness within Summit County’s Latino Community
Motor vehicle crashes are the leading cause of death for Latinos in Colorado between the ages of 1-34 and this population experiences disproportionate risks of dying or being injured in traffic accidents compared to non-Hispanic whites. Between 2010-2016, 315 of the 500 total fatalities involving an individual of Hispanic origin were not properly restrained — that means 63% of Latinos who died were not buckled.
More than a few rural counties are over-represented by Hispanic traffic fatalities, so CDOT recently partnered with Summit County Court Judge Edward Casias and local law enforcement agencies to promote awareness of seat belt use within the county’s Hispanic communities.
In partnership with multicultural communications contractor, Hispanidad, CDOT developed material designed to engage and remind the community that seat belts can save lives. Posters were successfully distributed to a number of Hispanic retailers, including restaurants and grocery stores, while bilingual team members talked with residents about the state’s occupant protection laws and the value of buckling up … every time, every trip.
Please contact [email protected] if you’d like to order a supply of 11” x 17” posters for use within your community.
