Tuesday, May 21, 2019

Uber and GHSA Team Up to Promote Back Seat Passenger Safety

May 20, 2019
CONTACT: Madison Forker, 202-580-7930
New Campaign Promotes Rear Belt Use in Ride-Share Vehicles
Uber and GHSA team up to keep back seat passengers safe
WASHINGTON, D.C. – As the summer travel season kicks off, Uber and the Governors Highway Safety Association (GHSA) are pleased to announce a reinvigorated and refreshed “Make it Click: Every seat. Every ride” national effort encouraging ride-share customers, and all back-seat vehicle passengers, to always buckle up.

The campaign provides state Highway Safety Offices (SHSOs) and their partners materials to encourage passengers and drivers to buckle up during every trip, in every seating position. The latest data from the National Highway Traffic Safety Administration (NHTSA) indicates nearly half of unrestrained rear seat occupants age eight and older killed in motor vehicle crashes in 2017 would have likely survived if they had buckled up.

“We’re excited to continue working with Uber to bring attention to this issue,” GHSA Executive Director Jonathan Adkins said. “An Insurance Institute for Highway Safety survey revealed that just 72 percent of people buckle up in back. That number drops to just 57 percent when in hired vehicles. ‘Make it Click’ offers a unique opportunity to remind millions of riders and drivers the importance of buckling up regardless of the vehicle or seat.”

Through the partnership, Uber will conduct local activations in collaboration with states, promote the initiative through its blog and other digital channels, and develop a model playbook for other states to emulate. Throughout 2019, the company will explore a variety of methods, including in-vehicle reminders to passengers about buckling up in back. The campaign launch is timed to coincide with the national “Click It or Ticket” enforcement period, May 20 - June 2, but activities will extend into a sustained campaign with cadence throughout the year.

“Our goal is to build on last year’s momentum and continue to do our part to promote a safer behavior when out on the road,” said Dr. Nadia Anderson, Uber’s Global Head of Road Safety Policy. “We want to contribute to a cultural shift when it comes to road safety – where people look out for each other and practice safer behaviors, like rear seat belt use. We’re thrilled to continue working with GHSA and the states on this valuable partnership, and look forward to keeping up the momentum on this very important topic.”

Campaign materials will assist states’ media and public outreach efforts on occupant protection, with messages highlighting key statistics around backseat belt use, such as the fact that passengers in the rear seat are three times more likely to die in a crash if they are not wearing their seat belt.

In addition to this public outreach and awareness effort, GHSA is currently conducting new research on the issue of back seat belt use, to be released later this year.

About GHSA
The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy, enhance program management and promote best practices. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org. Find us on Facebook at www.facebook.com/GHSAhq or follow us on Twitter @GHSAHQ.

Monday, May 20, 2019

Statewide Seat Belt Enforcement Begins Today!

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Twitter: @coloradodot

May 20, 2019

Sam Cole, CDOT Communications Manager

Statewide seat belt enforcement begins today
CDOT discovers reasons Coloradans buckle up

STATEWIDE — Today, the Colorado Department of Transportation, Colorado State Patrol and statewide law enforcement partners will begin the annual statewide May Mobilization ClickIt or Ticket (CIOT) campaign, kicking off the spring and summer driving seasons. This is the largest seat belt enforcement    period of the year and runs from May 20 to June 2. The campaign supports CDOT's Whole System Whole Safety initiative and the agency’s vision to reduce the number of deaths and injuries on our roadways. To date, traffic fatalities in Colorado are down 23% from last year.

In 2018, there were 220 unbuckled fatalities on Colorado’s roads, accounting for about half of the 416 total passenger vehicle deaths. After three years of decline in seat belt use in Colorado, there was a slight increase to 86 percent in 2018 – but well below the national average of 90 percent. Nationally Colorado ranks in the bottom third of states in seat belt use.

“If everyone wore their seat belt, an estimated 70 lives could have been saved in 2017,” said CDOT Director Shoshana Lew. “These losses impact whole families and entire communities, and no level of driving excellence on the road can protect you from the unexpected. Wearing a seat belt is the single most effective way to protect yourself in a crash.”

Along with the enforcement period, CDOT is expanding last year’s engagement with real Coloradans in PSA announcements to promote seat belt use. The goal of the campaign is to reduce and hopefully eliminate unbelted crashes, injuries and fatalities on Colorado roads by talking to people about why they choose to buckle up.

Last year, the Everyone Has a Reason to Buckle Up campaign engaged a sample of respected Coloradans — firefighters, nurses, military personnel and mothers among others. You can view these videos and images here. This year’s Reasons Road Trip will capture stories from Coloradans in Weld, Adams and El Paso counties — the counties with the highest number of unbuckled fatalities — about why they buckle up. CDOT’s goal is to share real stories that will encourage those who don’t buckle up to think of a reason to buckle up, and ultimately change their behavior. Coloradans can share their reasons for wearing a seat belt on CDOT’s webpage.

To kick off the increased enforcement, CDOT hosted an interactive press event at the Dairy Block in downtown Denver. At the event, the public was invited to participate in a seat-belt-themed photo booth housed in a Volkswagen van to capture their reasons why they buckle up. In addition, representatives from CDOT and law enforcement spoke briefly on the details of the enforcement period and emphasized the importance of using seat belts while driving.

“Buckling up is a choice you make every time you get into your vehicle,” said Col. Matthew Packard, chief of the CSP. “During this enforcement period we hope people will look at this choice as one that can be life-changing. We see it every day — seat belts save lives.” 

Fines for not wearing a seat belt start at $65, and parents and caregivers found with an improperly restrained or unrestrained child can receive a minimum fine of $82. In 2017 seat belts saved an estimated 229 lives in the state.

Last year, 5,678 tickets were issued to drivers or passengers for not wearing seat belts during the May Mobilization enforcement period, including 234 citations for unrestrained or improperly restrained children under the age of 15.

Click It or Ticket is a nationwide campaign from the National Highway Traffic Safety Administration, which releases statistics on seat belt usage and fatalities annually. Since Click It or Ticket was introduced in Colorado in 2002, seat belt use in Colorado has increased from 72 percent to more than 86 percent in 2018.

The national Click It or Ticket awareness campaign coincides with Uber, the Governors Highway Safety Association and Volvo North America’s “Make it Click” campaign recognizing the 60th anniversary of the modern seat belt with an increased focus toward rear-belt use.

Colorado’s Seat Belt Laws
·        Adults — Colorado has a secondary enforcement law for adult drivers and front-seat passengers. Drivers can be ticketed for violating the seat belt law if they are stopped for another traffic violation.
·        Teens — Colorado’s Graduated Drivers Licensing (GDL) Law requires all drivers under 18 and their passengers, regardless of their age, to wear seat belts. This is a primary enforcement, meaning teens can be pulled over simply for not wearing a seat belt or having passengers without seat belts.
·        Children — Colorado's Child Passenger Safety Law is a primary enforcement, meaning the driver can be stopped and ticketed if an officer sees an unrestrained or improperly restrained child under age 16 in the vehicle.
Learn more about Click It or Ticket enforcement and Colorado’s seat belt laws at codot.gov/safety/seatbelts-carseats.

Whole System. Whole Safety. 
To heighten safety awareness, CDOT recently announced its “Whole System | Whole Safety initiative. This project takes a systematic statewide approach to safety combining the benefits of CDOT’s programs that address driving behaviors, our built environment and the organization's operations. The goal is to improve the safety of Colorado’s transportation network by reducing the rate and severity of crashes and improving safety conditions for those traveling by all transportation modes. The program has one simple mission - to get everyone home safely.

CDOT has approximately 3,000 employees located throughout Colorado and manages more than 23,000 lane miles of highway and 3,429 bridges. CDOT also manages grant partnerships with a range of other agencies, including metropolitan planning organizations, local governments and airports. It also administers Bustang, the state-owned and operated interregional express service. Governor Polis has charged CDOT to further build on the state’s intermodal mobility options.

Training Opportunity: Positive Youth Development Training in Denver

FREE Positive Youth Development Training in Denver on June 11th!

Register and learn more herehttps://PYDtrainings.eventbrite.com

Positive Youth Development, "PYD" is an approach that incorporates the development of skills, opportunities and authentic relationships into programs, practices and policies, so that young people reach their full potential. This training is open to youth serving professionals or anyone interested in youth well-being.

This FREE training will link content with expertise! Lunch will be provided. 

Wednesday, May 15, 2019

CDOT's Cannabis Conversation: Community Workshop in Eagle

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Twitter: @coloradodot

May 14, 2019

Sam Cole, CDOT Communications Manager


CDOT's Cannabis Conversation to Visit Eagle, Host Community Workshop

EAGLE — The Colorado Department of Transportation’s (CDOT) Cannabis Conversation will stop in Eagle to host a stakeholder workshop meeting as part of its statewide outreach, gathering input and ideas for potential solutions to marijuana-impaired driving. CDOT will also ask for feedback on its public service announcement ad concepts. The meeting is a collaborative effort between CDOT and the Eagle River Youth Coalition.

WHAT:         CDOT Cannabis Conversation Stakeholder Workshop

WHEN:          Thursday, May 16, 4:30 p.m.Media are invited to join CDOT during the second half of the stakeholder meeting to observe the meeting, discuss results from the workshop and view the campaign creative concepts.

WHERE:        Eagle County Building — Garden Level Classroom
500 Broadway St. Eagle, CO 81631

·       CDOT
·       Eagle River Youth Coalition
·       Sweet Leaf Recreational & Medical Dispensary
·       Organizations representing the cannabis industry, public health, prevention and law enforcement

·       Partners listed above available for interviews
·       Creative ad campaign concepts
·       Workshop attendees

WHY:  CDOT’s Cannabis Conversation is a statewide traffic safety campaign that aims to engage Coloradans and partners in a meaningful discussion about marijuana and driving. In 2018, CDOT gathered feedback from more than 15,000 Coloradans and worked with stakeholders from the marijuana industry, healthcare, law enforcement and community groups to better understand why people drive high and how to facilitate behavior change.

This year, CDOT is again reaching out to the public and industry partners to collaboratively create a new traffic safety ad campaign and is working with the public and industry to develop practical solutions to the issue. In 2018, the Colorado State Patrol (CSP) noted a 25 percent increase in marijuana DUI citations compared to 2017, and more than 20 percent of all DUI citations issued by CSP in 2018 involved marijuana. CDOT will use what it learns in 2019 to address public concerns and create safety campaigns to make Colorado roads safer. To learn more, visitColoradoCannabisConvo.com.

Whole System. Whole Safety. 
To heighten safety awareness, CDOT recently announced its “Whole System | Whole Safety” initiative. This project takes a systematic statewide approach to safety combining the benefits of CDOT’s programs that address driving behaviors, our built environment and the organization's operations. The goal is to improve the safety of Colorado’s transportation network by reducing the rate and severity of crashes and improving safety conditions for those traveling by all transportation modes. The program has one simple mission - to get everyone home safely.

Tuesday, May 14, 2019

Training Opportunity: Leading Effective Coalitions ECHO Series

Training Announcement 
A few spots remain!
 Register Here - Series launches June 18
Leading Effective Coalitions ECHO Series
A coalition thrives with dynamic and flexible leadership.
In these five, one-hour live sessions, experienced coalition leaders will have an opportunity to engage with peers and experts to build on their knowledge and strategies aimed at improving their effectiveness in leading coalitions.

Topics include:

Read more here: https://echocolorado.org/echo/leading-effective-coalitions/ 

View our full training directory here.

Rocky Mountain Public Health Training Center, Anschutz Medical Campus, Aurora, CO 80045

Monday, May 13, 2019

Peer-to-Peer Learning Series: Engaging Youth to Create Healthy Communities

Greetings Community Leaders,

We heard you! Many of you have asked for an opportunity to connect with colleagues from around the country to share successes, challenges, ideas, and solutions for effective youth engagement. 

We are excited to tell you about County Health Rankings & Roadmaps’ next Peer-to-Peer Learning Series: Engaging Youth to Create Healthy Communities.
As you know, young people play a powerful role in leading positive community change. They often bring new ideas, new energy, and their own lived experiences that help foster inclusive communities for everyone. Finding ways to reach out, create seats at decision-making tables, and support leadership development among youth and young adults is an important part of building healthy communities for generations to come.

Please join us for this two-part peer-learning series on engaging youth to create community change. Youth and adult colleagues from around the country will come together to share successes, challenges, and ideas for effective approaches to youth participation in planning and decision-making. 

This will be a facilitated conversation rather than a formal presentation. Please come ready to share your own work and bring things you want to learn from others working in the youth engagement space.  

In the first session, you will discuss and share strategies and resources to strengthen partnerships with young people.

In the second session, you will have the opportunity to reflect on your own work, explore ways to build your youth engagement skills, and enhance your professional network. 
Please forward this invitation to colleagues and community leaders in your state who work with youth and young people to create healthy communities. Youth and young adults are welcome and encouraged to attend. Registration is limited to ensure space and time for sharing.

In community,

Janna, Karen and Joe